A moment in time: Show and tell

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Photograph by Kang Taisen

Advertising has changed beyond recognition in China in recent years, both in design and how it is displayed. In October 1993, a restaurant owner (above) in a suburb of Beijing hung a blackboard with his menu written on it around his neck to attract diners. People stopped to see if they would like any dishes on the board, and to talk to the advertiser. Twenty two years later, in the photo on the right, girls hold QR codes to be scanned by visitors at an e-commerce exhibition in Jinan, the capital of Shandong Province. A QR code gives instant access to information about a product on mobile phones and tablets - without the need to talk to anyone.

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Photograph by Dong Naide




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