Time uses iPhone to shoot magazine covers for 'Firsts' documentary series

Time Magazine selected iPhone as its photography tool of choice for the upcoming "Firsts: Women Who Are Changing The World," a multi-platform documentary magazine series and companion book featuring influential women.


As detailed by Kira Pollack, Director of Photography and Visual Enterprise at Time, the magazine contracted Brazilian photographer Luisa Dörr to shoot the spread with her iPhone. With work showcasing her native Brazil, Dörr was discovered through her Instagram feed, the bio portion of which reads, "All photos made with the iPhone."

Pollack invited the photographer to apply her unique talent to Time's ambitious documentary series. Armed only with an iPhone and minimal field equipment, like a bounce reflector, Dörr traveled the U.S. to photograph her vision of some of the most influential women alive.


Photographer Luisa Drr photographs Oprah Winfrey with an iPhone in 2016. | Source: Time

Over the course of the year-long project, Drr used personal iPhones to capture portraits of 46 subjects including Hillary Rodham Clinton, Oprah Winfrey, Janet Yellen, Selena Gomez, Serena Williams, Melinda Gates, Cindy Sherman and other notable names. An iPhone 5 captured the first images in the series, shots of GM CEO Mary Barra, before Drr moved on to an iPhone 6, 6s Plus and finally iPhone 7.

In an interview, Dörr explains that because iPhone is always in her pocket, it lets her capture great pictures anywhere, anytime. The alternative is lugging around bulky professional camera equipment. Further, shooting with an iPhone puts subjects at ease as the process is less intrusive, Dörr says.

"I like the simplicity of how these pictures are made. But the best part is that as a photographer, you feel extremely light and free. It is almost as if I can make pictures with my hand," Dörr said. "There's no noise, gadgets, tools or plugs—just the subject and myself."

The women featured in "Firsts," many of whom are no stranger to photo shoots, were surprised that Time chose a relatively young photographer bearing little more than an iPhone, but the results speak volumes. For the "Firsts" series, most shoots took about five to ten minutes, with the shortest coming in at around two minutes.

You Might Also Like
2017 iPhone Photography Award winners announced2017 iPhone Photography Award winners announcedThe winners of this year's 10th annual IPPAs are now announced. The winning works were selected from thousands of entries that poured in from over 140 countries around the world.
5 pictures in a day: How the time of day affects a photo5 pictures in a day: How the time of day affects a photoTravel photographer Mohamed Hakem recently visited Siwa, Egypt’s largest oasis and one of the most remote places on Earth. Meanwhile, he did a little experimentation. 5 who took pictures of the same place for 24 hours, showing how the time of day changes the image.
Time-stacked photos look like impressionist paintingsTime-stacked photos look like impressionist paintingsWhen looking at the images made by Canadian photographer Matt Molloy, one can’t help but think the painterly effect is born of brushstrokes.
Through the camera, 30 years laterThrough the camera, 30 years laterPhotography is one of the most powerful instruments used to save memories and emotions. In 1982, Swiss photographer Barbara Davatz met a young couple and took their picture, but she had no idea that it would be the beginning of a 30-year photo project. At